Subscribing to Relevant Information: Music

Signing up as a subscriber to an email list can be tricky. The ultimate goal of the consumer is to stay updated with the companies offers, and receive relevant and important information. We should only subscribe to an email list if the company is sending emails that contain valuable information to us. The first step is understanding why you should sign up. I am currently subscribed to the Franchise Record Pool email list. The reason why I signed up to this list is because every morning I receive an email with songs they have selected as being the best songs of the day. Whether they are remixes or bootlegs, it is still very important as a consumer of music content that I fresh and new music. The email provides me with music that no one has access to listening to. Only by becoming a member can you download these songs. Because I am provided with relevant information that peaks my interest about 85% of the emails I open up. The subject line in an email is the most crucial component of receiving an email. The subject line that I see each time I open up the email is “Franchise Record Pool Daily Upload Report”. The allows me to understand immediately that when I open the email, the content that I wanted to listen to is in the email. The quality of the content that is provided in the email is spot on. As soon as I open the email, in bold writing is the top 10 list of songs of the day. I do not have to scroll down or click on an additional link to find the song list. The email provides me with the list of songs of the day and it is very convenient. In addition to the daily reports I also receive the songs of the week each Monday morning. This email does provide too much content. There are too many songs to sift through and it would take way to long to listen to them all. With over 150 songs to listen to, your are not quite sure that each individual songs is as good of quality as the top 10 list for daily reports.

This is certainly segment dependent, where there are only a select amount of individuals who are willing to trust the selection of music by an organization that they are not familiar with. Usually people want to listen to what they already know or heard on the radio. Not remixes of songs they have never heard of. For me I am certainly receiving the content that I had signed up for. In the next email, something that may peak my interest even more may be a shorter list of daily song reports. There are the top 10 songs for each genre and this still is a lot of music to take in. If there were the top 5, then I would know that each song is a hit.

https://www.franchiserecordpool.com


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Getting people to choose your song

The music that you are making must be relevant yet different from the music currently being made. Of course listeners appreciate throwbacks but it is crucial that the instruments and sounds are sounds that are currently being used in the present. Whatever style of music you are producing the beats must be fresh and in line with the current sounds of the year. To further explain and clarify, take a kick drum for example. In the 1990’s the kick drum sound was completely different from the kick drum that producers now use. It is now punchier and it hits a lot harder. For example, now in rap kick drums and 808’s are primarily used together to get a solid low end. Whereas previously more live sounding basses were used. Now that we have established that you are make current and relevant music you are ready to launch it to the public. Getting it in front of the eyes of listeners can be very difficult. That is why it’s important to understand how to connect them to access your song. It is important that when a person types in the genre or style of music you play, people are able to find your music. Furthermore if a person is looking for classic rock, you would need to make sure that in your URL and Main Content, you set keywords such as classic rock. This allows for people to find your music even if they do not know who you are. It increases the chances of someone clicking on your link and listening. The keywords you do choose are very crucial to the likelihood that a person clicks on your song. This is why it is important to understand which words or phrases are most searched. By using Google’s keyword planner you can search for the term or phrase you would like to set as a keyword. It will show on average  how many people search it per the month. If your style of music is very particular than you would want to set long tail keywords. This will help separate you from the competition. So rather than using fat head keyword watches such as “EDM” use the name of sub-genre for example “Future Bass” as a keyword in the main content. Also by using third parties to link your song to their page can also help drive traffic and increase your views. Especially if the third party gets a lot of followers or views. This can greatly increase your views as well. Using high profile instagram users that provide a link to your music can greatly increase the traffic to your music. The more know they are the more views you  are likely to receive. The more relevant and current the genre/ style of music you make will also will make more people interested in listening to what you offer. Take classic rock for example. Classic rock is a genre that has been decreasing in average views per month for the past 20 years. Whereas rap, hip-hop,  and EDM have been emerging. 

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https://www.jeffbullas.com/13-super-easy-ways-to-immediately-improve-your-seo-ranking/

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Getting your music signed

Getting one of your songs signed to a label so they can play it out on youtube and their distribution channel can be very difficult. There are several ways you can approach this situation. Making connections is the name of the game. There are thousands of managers looking to aquire a fresh new artists as one of their talents. Though there are only a select few that get a deal. What exactly can a manager do? Well there are several functions of the job as a manager. In this situation the manager would need to specialize in pushing your content to labels. Lets say that your new track is ready to be launched to the world. You now want to send it and pith it to the label specific to your style of music. Out of the thousands of applicants that submit their songs, how are your going to get the label to click play on your song? That comes down to the job of your manager who has access to email lists that goes directly to the labels. rather than having to submit your song through their website through with the thousands of other applicants. Here’s the deal. You must be 100% sure that the song your are submitting to the label is your best creation ever. You get one song to pitch to the label and if your song is a hit then great, they will sign it. On the other hand, if they do not, then you are in some tricky waters. What happens is that if the label is completely disinterested in your music and style they will take any of the future content you provide them and basically categorize it spam. Thus not giving you an opportunity to get your music in their hands again. This is due to the extremely high volumes of music they are pitched. That is why it is crucial that the first song you select peaks their interest. Your song also may not get signed, but they may like your style and ask that you submit other songs that could be a fit for what they are trying to release. Now, lets say that you get your song signed. You are now in the drivers seat and have a lot more options for your next music to come. Now that you were able to release one of your tracks through their label you hold some power to your name. This makes it a lot easier for your other songs to get into the hands of labels much faster and there is a higher chance they will sign your song again. It also allows for other labels to recognize that your music has been signed and when you pitch it to them it makes your music less of a risk for them to release. With new artists it can be a hit or a miss. If they see that another label released your music than they feel more confident about your music and so will you.

https://heroic.academy/unconventional-guide-getting-signed-record-label/

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How to Make a Name

 

Artists across the globe at some point have encountered the same problem, “How do I make a name for myself?”. There are several avenues that you can choose to gain fans. The process of gaining fans is actually quite simple but vert difficult to execute. Youtube one of the best ways to get your music in front of eager consumers. The power of this platform is infinite. It can really make or break your career in the music industry. Lets say you make your own youtube account and start uploading  your own original songs, remix’s, bootlegs, or edits etc. Even if you put out a hit, how will people be able to know where to find your amazing song or who to look for? Exactly! There are already established music promotion channels on youtube that have millions of subscribers who upload artists music everyday. Why not try and use their platform to jumpstart your career? Just to name a few, Trap Nation, Spinning Records, Atlantic Records, WORLDSTARHIPHOP. These are all places that can promote your music, for free! Lets say you make a killer dance EDM track, go and find the platform that plays your style of music. In this case Spinnin’ Records would be the best choice. What you would do is submit your song or remix to Spinnin’ and if they believe in your song, they will upload it to one of their playlist on their Youtube account. Immediately after getting uploaded within a week you will get 100,000 views even if people do not like the song. Crazy right? Lets say that your song is taking off and within the first week you get 1 million views. Now people are starting to get into your track and maybe even replaying your song a few times. Within a week a million people have listened to your track and your already starting to get your name out there. Would you have been able to do this by creating your own youtube account and uploading your track? Maybe, but these platforms are designed for attracting subscribes. Why spend endless time on trying to get 100 subscribers when your can start with an already established distribution channel with fans dieing to hear your next song. These labels do not just put out any track they hear and it is very difficult to get a track signed  and played to their channel. The good news is there is nothing stoping you from trying. 

 

https://diymusician.cdbaby.com/musician-tips/6-interesting-ways-new-musicians-can-make-name/

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